The reported metrics come from third-party source materials reviewed by Serum. They are not results achieved by Serum for a Serum client. Results vary by market, competition, website authority, and starting position.
The reported result
| Metric | Reported value | Measurement period |
|---|---|---|
| Tracked map pins improved | 82% | Three weeks |
| Additional pins ranking Top 3 | +16 | Three weeks |
| Total pins in Top 3 positions | 55.13% | Three weeks |
What the result means
Across two cardiology-related keywords, the source reports that 82% of tracked map pins improved, 16 additional pins reached the Top 3, and 55.13% of all tracked pins finished in Top 3 positions.
The before-and-after heatmaps show the geographic distribution of those local ranking changes over the source's stated three-week window.
The evidence boundary
The source material does not provide raw account access, exact grid settings, booked-patient data, revenue, or independent attribution. It does not establish a Serum result or prove that improved map positions became patients.
Search visibility, leads, bookings, and revenue remain separate evidence types. Serum connects them only when analytics, CRM, or calendar data supports the link.
How Serum applies the lesson
We establish the starting query set, record the baseline, improve the pages and local signals tied to patient discovery, and report each outcome at the level the available evidence supports.