The reported metrics come from third-party source materials reviewed by Serum. They are not results achieved by Serum for a Serum client. Results vary by market, competition, website authority, and starting position.
The reported result
| Metric | Reported value | Measurement period |
|---|---|---|
| Organic traffic | +560% | Seven months |
| Improvement in average rankings | 50% | Seven months |
What the result means
Over seven months, the source reports a 560% increase in organic traffic alongside a 50% improvement in average rankings.
For an aesthetics brand, stronger organic visibility creates more opportunities to be discovered by prospective patients actively searching for treatments.
The evidence boundary
The source material does not provide raw analytics access, traffic baselines, lead quality, booked-patient data, revenue, or a control group. It does not establish a Serum result or prove that the reported traffic became patients.
Search visibility, leads, bookings, and revenue remain separate evidence types. Serum connects them only when analytics, CRM, or calendar data supports the link.
How Serum applies the lesson
We establish the starting query set, record the baseline, improve the pages and local signals tied to patient discovery, and report each outcome at the level the available evidence supports.